The reason for Google to have its own app store is because of the top notch competition that it faces. Just like on the web, the quality of mobile apps is not as good as it is on the web. However, with the widespread adoption of mobile apps the product and experience are growing by leaps and bounds.
The concept of a store has become almost redundant with the increasing availability of apps in the market. There are countless apps that you can download and use. However, for you to successfully promote these apps, you need to have the knowledge of how to optimize them. In this article I will help you understand some strategies to optimize your apps, using the techniques of SEO and App Store Optimization.
Most of the people consider Google Play as the most popular store for mobile apps. This has been so since it was launched by Google. For your apps to get favorable attention from users, you need to make sure that your app is one of the top-rated applications. To do this, all you need to do is to promote the app to the relevant websites and blogs.
Whenever you notice a blog comment, share the link to your app. People who are experts in the internet marketing and blogging often use blog comments to promote the app and also share a link to the website. People like to read blogs that are informative and may be informative for them too. In this case, you can even publish the blog comment to your app store.
To further improve your app store optimization, you need to think about promoting it through social media and other means. More specifically, the social media sites such as Facebook, Twitter, Flickr and others are worth promoting to. Because of their popularity, they attract more people every day. You can leverage their traffic to gain huge audiences, and hence obtain higher conversion rates.
The most effective way to increase your conversions through Google Play is through sharing it. Social media is a great platform where you can share information about your app and also update your followers about the updates. The links to your app store also help in increasing the number of clicks through your promotion, which leads to higher conversions.
With the help of the above mentioned tactics, you can increase your app store optimization on Google Play. Just keep these strategies in mind to achieve your goal of a profitable app store.